(Washington, DC – Monday, May 25th, 2020) – After almost two months of successful sandwich slinging in Blagden Alley, celebrated cocktail wizard-turned-hero-of-heroes, Paul Taylor, the brains behind the Columbia Room’s “Get a Hero Be a Hero” pop-up, is thrilled to announce his new partnership with everyone’s favorite mayonnaise, Duke’s, and everyone’s favorite hot
Get a Hero Be a Hero is a Washington-based pop-up sandwich shop in the Columbia Room created by Paul Taylor to help essential workers and those without access to food, inspired by his love of sandwiches and his little sister, Margaret, a Nurse and Lieutenant in the Navy who was stationed aboard the USNS Comfort in New York City. The concept is simple: Order a sandwich, and Get a Hero Be a Hero will donate a sandwich to first responders, medical staff, or
those in need in the Washington, DC area. Your order will not only be delicious; it will help thecommunity while keeping Columbia Room staff employed.
Beginning on May 27th, Get a Hero Be a Hero will team up with Duke’s and Crystal to not only provide Washingtonians two new extraordinarily delicious sandwiches, but also to deliver even more sustenance to those on our city’s frontlines. If you thought the “Mort & Mootz,” “Club Sub,” “Ham Jam,” “Caul Me Maybe,” “RPG,” and “Cold Cutlet King” were as good as you could get, just wait until the Duke’s x Crystal x Get a Hero Be a Hero mashups drop. In addition, United Public Affairs, the new firm launched by former Washington activist Erick Sanchez, will match all donations of the first day sales of this exciting new partnership.
Return of the Mack with fast food style chicken nugget patty, American cheese, Duke’s Mayonnaise & Crystal special sauce, shredduce, and dill pickle on a potato bun.
Inspired by Paul’s love of late night fast food chicken sandwiches comes the “Return of the Mack.” Picture it: one giant fast food style chicken nugget as the patty, fried in tempura batter, and topped with American cheese, shredduce, and dill pickles. Now put it all on a potato bun.
Drooling yet? The whole ensemble is seasoned with Get a Hero Be a Hero’s special sauce, made up of a healthy dose of both Duke’s Mayonnaise and Crystal Hot Sauce. It’s nostalgia in sandwich form, which, as we’ve been convinced, is the best way to consume nostalgia.
Panes con Pavo with Salvadorian stewed turkey, salted cucumber, Crystal fried chili oil, and Duke’s Mayonnaise on a baguette.
This is Paul’s take on a celebration sandwich traditionally made by Salvadorians during the winter holidays. His wife is part Salvadorian, and he first made this sandwich last year for her family, who absolutely loved it. The star is the stewed turkey, which is cooked in tomato, onion, and spices. Where this sandwich veers away from tradition is in its topping. He spiced up this umami bomb of a sandwich with some fried chili oil that is blended with Crystal hot sauce to bridge the East and the West flavors together. To add freshness and crunch, there’s the addition of a slightly salted cucumber and, of course, a generous helping of Duke’s Mayonnaise to balance it all out.
ABOUT DUKE’S MAYONNAISE
Created over 100 years ago by Eugenia Duke in Greenville, South Carolina, Duke’s Mayonnaise, originally limited in popularity to the south, is now the third largest mayonnaise brand in the United States and prides itself on being the secret to great food…and sandwiches.
ABOUT CRYSTAL HOT SAUCE
Crystal Hot Sauce was started in 1923 by Alvin Baumer. Today, Crystal is a third-generation, family-owned-and-operated business where Alvin Jr. works alongside his son, Alvin “Pepper” Baumer III, who was given his nickname in the womb by his grandmother, Dottie Brennan, one of the original proprietors of Commander’s Palace.
ABOUT UNITED PUBLIC AFFAIRS
United Public Affairs was launched by Erick Sanchez after serving as the traveling press secretary to presidential candidate Andrew Yang. Led by CEO Hilary Kinney and co-founded by Yang Political Director Randy Jones, the firm specializes in earned and digital media strategies under the guarantee of offering solutions that matter by people who care.
Additional information, images, and interviews available upon request.